"Natural perfumes have the particularity to evolve on the skin which make them so alive in comparison with synthetics perfumes".

I want to change the way people wear perfume.

As you move through the day, pick your perfume to meet your need in the moment, just as you would pick your clothes to suit an event or occasion.

Natural scents fade more quickly than synthetic ones. This is not a bad thing!

Your nose adapts to scent anyway, so it needs to be refreshed often.

You shouldn’t need to use a lot. There is a Swedish word, ‘lagom’. It means not too much, not too little, just in the middle, the balance.

Who do I make my perfumes for? Those people who understand my passion and my philosophy. They are the reason for ASKLOV.